Frequently asked questions

Hello! Please reach out to us at our email address mongolia@mindplus-mn.com or by phone at 70111358.

We prepare each quote based on the scope of the service the client is interested in and the specific work involved, so every quote is different. Therefore, please go to the "Work with us" menu on our website, fill in the type of service you're interested in along with other relevant details, and submit it. We will get back to you within 2–3 business days.

Mind Plus has three main units: a Creative Unit, a Research Unit, and Retail Audit. Through our Creative unit we provide full marketing services, through our Research unit we provide market research and consulting services, and our Retail Audit unit provides point-of-sale audit services.

We offer all types of marketing services. For more details, please see the Creative Unit section.

Yes. We can tailor our services based on the specific marketing needs and requirements facing your organization or business.

Yes, Mind Plus has extensive experience working on both domestic and international projects. International examples include projects for a range of well-known brands and organizations such as UNICEF, Heineken, UNDP, Samsung, The Asia Foundation, Deoproce, Monster Energy Drink, and the Turkish biscuit brand Eti.

We started out in 2006, became an official member of WPP - one of the world's largest advertising networks in 2014, operated as VMLY&R Mongolia following the merger of VML and Y&R in 2018, and have operated independently under the name Mind Plus since 2022. Because of this, we work to adapt international-standard marketing services to the Mongolian market.

We prepare a proposal and a quote based on the services the organization wants. If the client agrees, we sign a contract and begin the work. If you'd like to work with us, please go to the "Work with us" section and submit your information.

We provide end-to-end marketing research solutions fully tailored to your business needs.

As the official affiliate of Kantar, we combine globally proven methodologies with deep local market expertise.This allows us to deliver insights that are both internationally robust and locally relevant.

To estimate the cost, we first ask you to fill a Brief so we can understand your business needs, study scope, and target audience. Based on this, we define the most suitable methodology and approach.

As each study is fully customized, costs vary depending on the specific requirements.

You can download the Brief here, fill it out, and send it to us by email. We will review it and provide a cost estimate based on your requirements.

We apply consistent quality control at every stage of the research process, following Kantar Standards for data collection (equivalent to ISO20252).

All interviewers go through a structured training program. This includes company policies, ethical standards, and client confidentiality, followed by detailed questionnaire training. This helps minimize potential errors during data collection.

We also implement a three-level quality control system, namely:

• —Spot Check: Daily, real-time review of collected data to quickly identify and correct any issues.
• —Back Check: Review of interview recordings that were not spot-checked, with follow-up calls made when needed to verify responses.
• —Logic Check: Data is validated against predefined questionnaire logic. Any inconsistent responses are reviewed, verified, or replaced if necessary.

Project timelines vary depending on scope and methodology. Some studies can be completed in a few weeks, while more complex projects may take longer. We always align timelines with your business needs.

Our research follows a structured, end-to-end process. We begin with questionnaire design, developed in close collaboration with our clients to ensure alignment with research objectives. This is followed by interviewer training and fieldwork preparation to ensure high-quality data collection.

Data is then gathered from the target audience and undergoes rigorous quality control and processing. After that, we conduct a data analysis to generate meaningful, insight-driven findings.

The final stage is a report on delivery and presentation, where we share key insights and provide clear, actionable recommendations to support the client decision-making.

We use multiple data collection methods including face-to-face interviews (CAPI), online surveys (CAWI), telephone interviews (CATI), and self-administered surveys (CASI).

Kantar’s Meaningfully Different Framework (MDF) is a globally validated approach that measures a brand’s “Demand Power”— meaning how likely people are to choose it. It evaluates whether a brand is Meaningful (meets needs), Different (stands out), and Salient (comes to mind easily), helping identify where the brand is strong and where it can grow.

We work closely with Kantar’s global network, including regional hubs such as India, for advanced data processing and methodology support in studies like MDF and customer experience measurement. We also collaborate with multiple international teams and communities to ensure our work meets global standards and benefits from shared expertise.

Simply contact us with your business challenge or research needs. Our team will get in touch to understand your objectives and propose the most suitable approach.

A retail audit is a research service that visits points of sale such as supermarkets, convenience stores, traditional shops, and market stalls at regular intervals (usually monthly). It records each product category's sales, stock, price, shelf position, and the real activity of competitors, then extrapolates the results to estimate the total market picture. Manufacturers, importers, and distributors can see how their products are actually "moving" in the market, and where they are gaining or losing ground against competitors.

The main users are manufacturers, importers, and exclusive distributor companies with many points of sale, in FMCG (food, beverages, personal care, cleaning, household), pharmaceuticals, technology goods, tobacco, and similar sectors. It is equally suitable for small and mid-sized players who are launching a new brand, expanding their distribution network, or need to measure the impact of competitors. You can measure just one category or several categories together, so the budget and scope can be set flexibly.

The methodology follows the international RMS (Retail Measurement Services) standard. The process has 4 main steps:

• —Census: count all points of sale in the target region to define the "universe"
• —Select a store panel that represents many factors such as channel and geography
• —Trained auditors visit the panel stores every month to record stock, purchases, sales, prices, shelf position, and promotions
• —Project the collected data to the whole universe using a ratio projection method, producing market indicators. In parallel, market measurements are checked against cash register data, and using POS data reduces recording errors and increases the detail of SKU-level sales.

The standard frequency is monthly, which is also the international standard for FMCG retail audits. Quarterly measurement can be selected on request. Frequency directly affects price and the workload of business decisions, so it is best to choose it according to your category's turnover cycle.

General Trade channels, adapted to the specifics of the Mongolian market, are fully covered: grocery stores, supermarkets and mini markets, and TÜC (quick-service points). The HoReCa channel (restaurants, cafés, bars, hotels, etc.) is included in the standard reporting scope and reported separately. Depending on the category, special channels such as pharmacies and gas station stores can be added. Geographically, Ulaanbaatar is the main coverage area, and where needed it can be fully expanded to Darkhan, Erdenet, and other provincial centers.

The standard report includes these key indicators:

• —Market share (value and volume) by brand, SKU, and manufacturer
• —Numeric Distribution and Weighted Distribution: what percentage of stores carry your product and how well it reaches "large" stores
• —Out-of-stock rate (share of points of sale that ran out)
• —Average retail price and price comparison with competitors
• —Channel and regional breakdown
• —Newly launched SKUs
• —Promotion and shelf-placement information

These can also be viewed as trends (3, 6, 12 months).

Approximately 1–2 weeks after each monthly data collection is completed, the data is delivered as raw data in Excel/CSV format and through an interactive online dashboard (authorized users log in). In addition, a quarterly Insight Session explains the reasons hidden behind the numbers and the factors that can affect your business. There is also an option to connect directly via API or to BI systems (Power BI, Tableau) to pull the data.

No. Mind Plus and its partner Kantar operate under the international ICC/ESOMAR Code. An NDA (confidentiality agreement) is signed with every client. Store names and specific cash register information are not disclosed. The report shows overall market information and does not deliver detailed results for any single point of sale.

Both models are available.

• —Syndicated (subscription): you subscribe to the regular report for your category on an annual contract and get the data at a lower price, as the cost is shared with other subscribers in the category (the most widely used model in FMCG).
• —Ad-hoc (custom) project: a one-off study, for example measuring a specific product's penetration, a post-campaign measurement, or a diagnostic before entering a new market. Pricing depends on the breadth of the category, sample size, frequency, and regional coverage, so we prepare a tailored quote after a short brief.