Shape your brand's future.
Mind Plus has been the official Kantar Group affiliate in Mongolia since 2014. Kantar is a global leader in marketing research, operating across more than 90 markets — and we are the only globally connected research agency in the country. That means you get the best of both worlds: Kantar's world-class methodologies and our deep understanding of the Mongolian market. Every insight we deliver is grounded in high-quality data — accurate, reliable, and built to drive action.
What do we offer?
We offer a full range of marketing research solutions tailored to your business needs.
Brand Growth & Equity+
Build brands that are meaningful, different, and drive long-term growth.
- —Brand tracking & Brand health
- —Brand guidance
- —Meaningfully Different Framework (MDF)
Consumer & Shopper Behavior+
Uncover what truly drives your consumers' choices and behaviors.
- —Usage & Attitude (U&A) studies
- —Consumption Behavior
- —Shopper Behavior
Experience & Reputation+
Strengthen relationships with customers, employees, and stakeholders.
- —Customer experience (CX)
- —Employee experience (EX)
- —Corporate reputation
- —Employer branding
Advertising & Media+
Ensure your campaigns cut through and deliver maximum impact.
- —Ad testing
- —Campaign effectiveness
Innovation & Product Development+
Develop ideas and products that succeed in market.
- —Concept testing
- —Product & taste testing
Mystery Shopping+
See your business through your customers' eyes and improve service quality where it matters most.
- —Employee performance vs. company standards
- —Customer experience assessment across touchpoints
- —Actionable feedback to improve service delivery
Qualitative Insights+
Grow your brand with meaning, difference, and authenticity with a strong consumer insight.
- —Focus group discussion (FGD)
- —In-depth interviews (IDI)
Fieldwork & Data Collection Service+
Providing local data collection services to research partners around the world.
Secondary Data Analysis Service+
Providing desk research and secondary data analysis services to clients on a demand basis.
Sustainability+
Turn ESG efforts into equity. We connect sustainability strategy directly to brand value, competitive advantage and enterprise growth.
- —Sustainability Sector Index (SSI) study
Sectors We Work With+
Industries where we bring specialized research experience.
- —Consumer Packaged Goods (FMCG)
- —Finance and Banking
- —Telecom
- —Health Care
- —Education
- —Automotive
- —Mining
- —Government and Public Sector
- —Trade and Retail
- —Corporate and Stakeholder
Our clients
Our team is our business
