Understand how businesses build profitable, strong and sustainable brands
Blueprint for Brand Growth
Kantar Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands. Built on an analysis of 6.5 billion consumer data points.
82% of adults globally have used AI assistants in the past 6 months. Today, AI is becoming a powerful new influencer, shaping recommendations, content and choices, while brands must work harder to maintain meaningful connections, pricing power and impact across fragmented touchpoints.
In our latest analysis, we bring a strategic perspective to Intelligence for Brands in the AI era and answer the key questions we keep hearing from CMOs: • Are Meaning and Difference visible to machines, or only humans? • Are you building pricing power, or training AI to see your brand as interchangeable? • Are you engineering for AI selection as well as human browsing? • Where is AI revealing new space that your brand has right to win?
Source: Kantar
