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"Move to the Future" Campaign

Capitron Bank

"Move to the Future" Campaign
Client
Capitron Bank
Category
TVC
Sector
Banking & Finance
  • Digital transformation
  • Digital bank launch TVC
  • Digital bank branding

Challenge

As the bank went digital and brought its new digital bank to market, it needed to present itself to people as a fresh, distinctive brand and explain the benefits of its digital services.

Solution

Under the "Move to the Future" campaign we produced the digital bank's launch TVC and developed its branding alongside it, so the launch message and the brand identity reached customers as one consistent whole.

Objective

Introduce Capitron Bank's digital transformation to the public, make the digital bank brand known and build trust in it.

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