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Primeat Marbled Steak

Metagro

Primeat Marbled Steak
Client
Metagro
Category
TVC
Sector
Food — Beef Processing
  • Product launch
  • Event
  • TVC
  • Opening

Challenge

We had to convince consumers that Mongolian-produced beef can compete with imports on quality, while introducing the market to a new idea: "marbled" steak.

Solution

We launched the new marbled steak with an event, a TVC and an opening, so the new word "marbled" and the product's qualities reached consumers in one consistent message.

Objective

Introduce Primeat's marbled beef to the public and show consumers that quality domestic meat can replace imports.

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