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Care Deeply

Oyu Tolgoi, 2022 – present (4 years)

Care Deeply
Client
Oyu Tolgoi
Category
Campaign
Sector
Mining
Year
2022 – present (4 years)
  • Long-term CSR campaign
  • TVC

Challenge

The public knows little about what groundwater is, why it matters, or the current state of Mongolia's groundwater — which leaves people ready to believe misinformation as soon as it appears.

Solution

A long-term campaign that delivers knowledge about groundwater to the public step by step, in the voices of water specialists and scientists.

Objective

Get the public to use groundwater sparingly and businesses to use water responsibly and under control, establishing sustainable groundwater use for the future.

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